A Business Buyer Profile That Gets Brokers’ Attention

Have you ever reached out to a broker about a local business for sale only to get ghosted? Does it seem like the brokers don’t ever give you a chance to learn more about the business?

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You’re not alone.

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The majority of business buyers who reach out to us say their #1 frustration in the acquisition space is connecting with the brokers on the listings they’re interested in pursuing. 

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If you can’t ever get in touch with the broker, how are you ever going to take it to the next step?

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The Broker’s Perspective

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Thankfully at Clearly Acquired, we have a great network of brokers who are able to peel back the curtain and let us in to learn why this might be happening to so many searchers. 

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When it comes down to it, premier business brokers (you know, the ones you actually want to work with), are looking for a buyer who can get to the closing table. 

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Brokers are generally only paid when the business sells, and they’re often in a time-bound contract with the business owner. These two variables mean that brokers have to be picky about the potential business buyers they engage to make sure they don’t waste their time on the wrong buyer. 

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While it might not be the most fair thing ever, it’s pretty common for brokers to quickly judge the interested searcher to determine if they’ll be a buyer who can get to the closing table for their listing or not.

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Good brokers have an idea of the type of buyer they’ll need to find for their listings. 

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The most important detail is that the buyer will have the finances to make the purchase. 

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It’s not the only detail that matters, though, and a buyer can help get noticed by marketing themselves in a presentable way that will help them stop getting ghosted by brokers.

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A Thorough Business Buyer Profile

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One of the tools we created here at Clearly Acquired is the user profile. This is very common across social media platforms, but the specific angle for Clearly Acquired is always business acquisitions. 

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The user profile section in Clearly helps buyers, brokers, sellers and other members in the team portray themselves with the most important information for the acquisition space.

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Let’s walk through the different sections of the Clearly Acquired profile from the lens of a buyer completing their profile to help market themselves as a qualified candidate for the listings they’re interested in pursuing.

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Profile Picture & Quick Facts

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A picture is worth a thousand words. Build trust in an instant by customizing your profile picture and banner photo right away. 

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Professional headshots or a picture of you that relates to the industry where you’re trying to buy are two great options.

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Use the banner photo to showcase more of your personality, or take a note out of our playbook and do a group picture with your full team. This shows that you’re prepared with the right players to close the deal. 

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The social links are helpful for a broker to quickly fact check your profile on Clearly Acquired with other reputable sources across the web. Alignment across multiple social channels shows digital fluency and builds trust further that you are who you say you are.

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Lastly, the quick facts in the top section help the broker quickly triage whether you’re in the right location and have the interests that align with the businesses they have for sale. 

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In the blue-collar, $1M-$30M market, buyers are often focused locally. Geographically relevant buyers are that much more likely to get to the closing table without risk.

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About

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Next, it’s time to pitch yourself with a quick headline and summary. Your profile headline should succinctly encapsulate your professional identity and aspirations, acting as a quick introduction to your overall profile. 

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The profile headline serves as your virtual handshake, leaving a lasting first impression. By carefully selecting words that encapsulate your essence as a business buyer, you establish your identity in the minds of those you interact with. 

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A well-crafted bio summary complements this by providing a snapshot of your journey, emphasizing key milestones, and outlining your overarching goals in the world of business acquisitions.

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Values & Vision

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Articulating your values and vision is crucial in showcasing your long-term commitment and alignment with potential business opportunities. By clearly expressing what matters to you and your business aspirations, you signal to brokers and sellers that you have a well-defined roadmap. This helps build trust as it demonstrates your serious intent and compatibility with businesses that share similar values.

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Business Interests

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Now that the brokers have an idea of who you are and what type of owner you might be for the business, they want to know your specific business interest preferences, priorities, and financial capabilities. 

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Like we said before and will continue to shout louder and louder, brokers care that buyers can get to the closing table.

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A well-defined set of business interests helps portray you as a discerning buyer who knows precisely what you are looking for, fostering confidence among brokers and sellers in your ability to make informed decisions.

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Experience

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Up next is the good ol’ resume. What is it about your background and experience so far that can serve as a testament to your capability to navigate the complexities of business ownership?

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By showcasing your past successes and industry knowledge, you position yourself as a qualified and seasoned buyer, capable of steering a business towards continued success. This section is a key element in building trust by demonstrating your practical understanding of the challenges and opportunities in the business landscape.

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Licenses & Certifications

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Certain industries rely on licenses and certifications more than others. If you’re searching in an industry that does have these types of requirements, let brokers know you’re a step ahead by displaying the tangible evidence of regulatory compliance and industry expertise.

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By showcasing the necessary credentials, you not only differentiate yourself as a qualified buyer but also alleviate concerns regarding your ability to navigate the regulatory landscape, instilling trust in your capability to run a business responsibly.

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Education

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First things first, we list education down at the very end because it’s often not a make-or-break with business acquisitions. We know plenty of extremely successful owners who do not have a degree in the industry where they work. Yet, we also know the value of continuous learning and dedication to adaptability.

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Communicating your educational background is a valuable component in presenting a comprehensive picture of your qualifications. By highlighting your education, you position yourself as a well-rounded and intellectually capable buyer, reinforcing the trust in your ability to make informed decisions in the dynamic business environment.

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Qualify Yourself With A Thorough Profile

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All in all, it boils down to presenting yourself in a way that helps people who have never met you before quickly judge whether they think you’ll be a good fit for buying the business or not. 

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In the journey of acquiring a business, building trust with brokers and sellers is a pivotal step that can significantly influence the success of your endeavors. 

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By meticulously filling out each section of your buyer profile, you transform it into a comprehensive narrative that not only showcases your qualifications but also communicates your values, vision, and commitment to the business world.

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Transparency, authenticity, and a well-rounded profile are the keys to building trust. In a landscape where relationships are paramount, your buyer profile becomes more than a document – it becomes a testament to your commitment, capability, and character. 

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By investing time and thought into each section, you not only position yourself as a qualified buyer but also lay the foundation for lasting and fruitful business partnerships. So, go ahead, fill out those sections thoughtfully, and let your business buyer profile speak volumes about the business leader you are and aspire to be.